Betsy McTee

As the leader of the Marketing Communications team at CRI, Betsy spearheads, executes, monitors, and assesses comprehensive content and digital marketing strategies and programs. Her role encompasses a dynamic fusion of digital advertising, brand development, firm amplification, and public relations, all geared toward fortifying marketing goals and brand recognition across local, regional, and national landscapes. Betsy recognizes that consumers always have a “job to be done,” and marketers can help bridge the gap between a consumer’s underlying motives and their desired outcomes. She approaches this by thoughtfully disseminating informative and relevant content to the right audiences, enhancing existing client connections, and acting as a cornerstone to establishing new ones.